Designer focused
on brand creation,
products, and
experiences.

Designer
focused on
creating brands,
products and
experiences.

Designer focused
on creating brands,
products, and
experiences.

Intro

Welcome to my portfolio. Here, I invite you to explore a selection of distinct projects, where each one combines visual and functionality in perfect harmony.

Selected works

View project

GreatWay®

Branding

View project

WingX

Branding

View project

Deg Bebidas

Branding

About

Hello! I'm Caio Deleffrate, a Brand & Product Designer with over 6 years of experience in creating brands and digital products. In addition, I am the founder of CASA FRATE © | Brand Design Studio, a brand design studio focused on designing brands and digital products, established in 2021. My love for design and storytelling drives my mission to elevate businesses through exceptional design.

For more than half a decade, I have combined creativity and strategic thinking, focusing on creating designs that not only captivate but also resonate with people. Whether in building brand identities, marketing strategies, or creating digital experiences, my goal is to achieve visually stunning and strategically effective results.

I believe that design is the science of innovation, which draws from various fields of knowledge to build its approach, capable of promoting significant transformations on various scales.

Through this science, I seek solutions to enhance the innovation process of companies to build better strategies, brands, products, packaging, experiences, and consequently bring significant results for everyone and for society.

Skills

Branding

Strategic solutions for building strong and authentic brands, creating connection with the audience.

Strategy

Definition of the action plan to achieve specific goals, considering resources, competition, and the market.

Strategy

Definition of the action plan to achieve specific goals, considering resources, competition, and the market.

Strategy

Definition of the action plan to achieve specific goals, considering resources, competition, and the market.

Naming

Process of creating and selecting names for brands, products or services, seeking to convey their essence and differentiate them in the market.

Naming

Creation and selection process of names for brands, products or services, aiming to convey their essence and differentiate them in the market.

Naming

Creation and selection process of names for brands, products or services, aiming to convey their essence and differentiate them in the market.

Visual Identity

Set of visual elements that represent the personality and values of a brand, including logo, colors, typography, and graphic elements.

Visual Identity

Set of visual elements that represent the personality and values of a brand, including logo, colors, typography, and graphic elements.

Visual Identity

Set of visual elements that represent the personality and values of a brand, including logo, colors, typography, and graphic elements.

Packaging/Label

Design applied to product packaging, aiming to attract and inform consumers, as well as visually stand out on the shelves.

Packaging/Label

Design applied to product packaging, aiming to attract and inform consumers, as well as visually stand out on the shelves.

Packaging/Label

Design applied to product packaging, aiming to attract and inform consumers, as well as visually stand out on the shelves.

Creative Direction

Leadership in the conception and execution of creative projects, ensuring consistency and quality at all stages.

Creative Direction

Leadership in the design and execution of creative projects, ensuring consistency and quality at all stages.

Creative Direction

Leadership in the design and execution of creative projects, ensuring consistency and quality at all stages.

Storytelling

Art of storytelling in a captivating way, whether to promote brands, products, or experiences, emotionally connecting with the target audience.

Storytelling

Art of storytelling in a captivating way, whether to promote brands, products, or experiences, emotionally connecting with the target audience.

Storytelling

Art of storytelling in a captivating way, whether to promote brands, products, or experiences, emotionally connecting with the target audience.

UX/UI Design

Creative solutions for the development of intuitive and functional interfaces, providing an optimized digital experience that combines aesthetics and usability.

Website Design

Creation of interfaces for websites, aiming for an intuitive and attractive browsing experience for users.

Website Design

Creation of interfaces for websites, aiming for an intuitive and appealing browsing experience for users.

Website Design

Creation of interfaces for websites, aiming for an intuitive and appealing browsing experience for users.

Mobile App Design

Interface and experience design for mobile apps, considering the peculiarities and constraints of mobile platforms.

Mobile App Design

Interface and experience design for mobile applications, considering the peculiarities and restrictions of mobile platforms.

Mobile App Design

Interface and experience design for mobile applications, considering the peculiarities and restrictions of mobile platforms.

Style Guide

Set of guidelines, standards, and reusable components to ensure visual and functional consistency in design projects.

Design Systems

Set of guidelines, standards, and reusable components to ensure visual and functional consistency in design projects.

Design Systems

Set of guidelines, standards, and reusable components to ensure visual and functional consistency in design projects.

User Research

Data collection and analysis process about users and their needs, aiming to support design decisions and improve the user experience.

User Research

User and needs data collection and analysis process, aiming at supporting design decisions and improving the user experience.

User Research

User and needs data collection and analysis process, aiming at supporting design decisions and improving the user experience.

Usabilit Testing

Tests conducted with users to assess the ease of use and effectiveness of an interface or product, identifying areas for improvement.

Usabilit Testing

Tests conducted with users to evaluate the ease of use and effectiveness of an interface or product, identifying areas for improvement.

Usabilit Testing

Tests conducted with users to evaluate the ease of use and effectiveness of an interface or product, identifying areas for improvement.

Dev No/Low-Code

Development of digital solutions without the need to write code, using visual development tools and platforms.

Framer / Webflow

Sophisticated, powerful, and agile tools for building websites with high fidelity to the design project details.

Framer / Webflow

Sophisticated, powerful, and agile tools for building websites with high fidelity to the details of the design project.

Framer / Webflow

Sophisticated, powerful, and agile tools for building websites with high fidelity to the details of the design project.

WordPress + Elementor

Development of custom and manageable websites with an intuitive and flexible visual builder.

WordPress + Elementor

Development of customized and manageable websites with an intuitive and flexible visual builder.

WordPress + Elementor

Development of customized and manageable websites with an intuitive and flexible visual builder.

Woocommerce

Development with a complete solution for virtual stores on WordPress, offering customization and scalability for online businesses.

Woocommerce

Development with a complete solution for online stores on WordPress, offering customization and scalability for online businesses.

Woocommerce

Development with a complete solution for online stores on WordPress, offering customization and scalability for online businesses.

HTML / CSS

Use of code for structuring and styling websites, ensuring layouts with more details, elements, and refined design.

HTML / CSS

Use of code for structuring and styling websites, ensuring layouts with more details, elements, and refined design.

HTML / CSS

Use of code for structuring and styling websites, ensuring layouts with more details, elements, and refined design.

Experience

Founder

CASA FRATE © | BDS

Aug/2021 - Present

Creative Director

GreatWayDigital

Oct/2020 - Apr/2024

Graphic Designer

GreatWayDigital

Jan/2019 - Oct/2020

Graphic Designer

Freelancer

Sep/2018 - Jan/2019

Contact

I am available to listen, collaborate and develop design solutions that truly stand out and resonate.

caiodeleffrate@gmail.com

Click to copy

Email Copied

Contact

I am available to listen, collaborate and develop design solutions that truly stand out and resonate.

caiodeleffrate@gmail.com

Click to copy

Email Copied

Press to copy

Contact

I am available to listen, collaborate and develop design solutions that truly stand out and resonate.

caiodeleffrate@gmail.com

Click to copy

Email Copied

Press to copy

CaioDeleffrate©

CaioDeleffrate©

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